8. June 2012 02:58
The International Ice Hockey Federation and Bauer Hockey Inc. agreed on a new sponsorship deal covering the IIHF InLine Hockey World Championship until 2015.
Pending formal approval, Bauer will become the Official Main Sponsor of the event – both for the Top Division and the Division I tournament. The deal includes but is not limited to representation at the boards of the venues, in the live stream and product presentation at the arena.
“Our partnership with Bauer is an essential step to improve the funding of the IIHF’s inline hockey program,” said IIHF Life Member Hans Dobida, who is the Chairman of the 2012 IIHF InLine Hockey World Championship. “We are extremely excited that Bauer joins us for this prestigious event.”
“Mission Bauer Roller Hockey is proud to enter this three-year partnership with the IIHF in an effort to continue the growth and global recognition of inline hockey,” said Sean Riley, Bauer Hockey’s Brand Director - Roller Hockey. “The strength of both the IIHF and Mission Bauer can only open better opportunities for the sport of inline hockey. This is only the beginning of what will be a great relationship.”
Bauer Hockey will provide financial as well as product support for the IIHF InLine Hockey World Championship and will also contribute to the live streaming of the event that started this year with 24 games that were broadcast live from Ingolstadt.
“The new contract is a first big step into the right direction for inline hockey and the market has indicated that there is more to follow. I am happy because the game deserves this,” said Rob van Rijswijk, IIHF Director of Inline Hockey. “The new partnership will also help increase the exposure of the IIHF InLine Hockey World Championship and to further develop the sport while providing an attractive platform for the Bauer and Mission products for participants and visitors of the event.”
The 2013 IIHF InLine Hockey World Championship will take place in Dresden, Germany, 2-8 June 2013. The 2014 IIHF InLine Hockey World Championship will be staged in Pardubice, Czech Republic where it was successfully hosted last year.